About Generations Clothing

Generations Clothing is a family owned and operated clothing store in downtown Shawano, Wisconsin, a small city approximately 35 miles west of Green Bay, Wisconsin, home of the Green Bay Packers.

Generations was started in May of 1996 as a consignment shop specializing clothing for infants, toddlers and children. As Generations grew, we shifted towards specializing in sports apparel for infants, toddlers and children, particularly NFL jerseys and other team sportswear, until we became a dedicated retail store in January of 2010.

In addition to tremendous support from visitors passing through or vacationing in the Shawano area of Northern Wisconsin, our growth was also aided by our website, www.generationsclothing.net, which generated fantastic traffic and online sales for children’s clothing and many of our retail products for over 9 years.

Throughout that time, many of our customers asked if we carried the same products for youth and adults, which lead to the formation of a whole added section to our website!

Between the retail store and the website, we are very much a family that works – and plays – very hard together! Owners Lee and Emma Ebel (as well as the rest of the family!) have long been loyal Green Bay Packer fans, which influenced the growth of our team apparel. Additionally, Emma has served in the Military for many years, which lead to the addition of the military gifts and merchandise featured in the store and on our website.

Other family members helping run the business include Lee and Emma’s daughter Emilee Hoffman, who purchases all merchandise and manages the website. Their teenage daughter, Angela Ebel, helps out in the store; Linda Markiewicz, Emma’s sister, is the store manager; Sue Bartz, a family friend for 20+ years is keeps our book and helps out in the store as well; and Jodi Christenson, Lee and Emma’s niece, manages our Fancy Apparel department while helping customers throughout the store.

Throughout our history, we have never lost sight of you, the customer, and the tremendous role you have played in our success!

Our product selection has been driven by the things you ask for, and we’d like to offer you our thanks and continued commitment to serve you.

We process every order with great care and will do everything possible to make your shopping experience with us an enjoyable one.

Our website is updated daily, and we strive to make sure it is as accurate as possible.

Please don’t hesitate to contact us with any questions or problems with your shopping experience, whether online or in our store. Also, feel free to recommend products you’d like to see us carry.

Return Policy
Whenever possible, please contact us before returning any items.  If, for some reason, any of the items you ordered is not available, we will promptly contact you before we ship any of the order.